RWA: True Profit Analytics

RWA: True Profit Analytics is a Shopify app for founders and ads managers who are tired of vanity ROAS. Set COGS and costs, import ad spend as CSV, then see contribution margin and true net (CM1 to CM2 to net) in a Founder P&L waterfall and an Ads view with POAS and campaign spend. Leak flags, Shopify Analytics annotations, and CSV export. Lift adds MCP so Claude, ChatGPT, or Cursor can query the dashboards. Base $12.49/mo, Lift $17.99/mo, 10-day trial.